Get Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition)
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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab and Mastering platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering platforms, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for MyLab or Mastering platforms may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For Principles of Marketing courses that require a comprehensive text. This package includes MyLab Marketing . Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, its more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master todays key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Personalize learning with MyLab Marketing MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package, 17/e Package consists of: 013449251X / 9780134492513 Principles of Marketing 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing Principles of Marketing Plus MyMarketingLab with Pearson Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition) by Philip T Kotler Gary Armstrong Capa Dura 736 Pages Pearson - Principles of Marketing Plus MyMarketingLab with Pearson Always Learning Higher Education / Business / Marketing / Principles of Marketing Request access Principles of Marketing 17th Edition - Pearson Higher Ed Principles of Marketing Plus MyMarketingLab with for Principles of Marketing 17th Edition MyMarketingLab with Pearson eText -- Access Card Package 17th Principles of Marketing Plus MyMarketingLab with Pearson Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access eText -- Access Card Package (17th Edition) Principles of Marketing Plus Principles of Marketing 17th Edition - MyPearsonStore Principles of Marketing 17th Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Edition Plus MyMarketingLab with Pearson eText MyMarketingLab with Pearson eText -- Instant Access -- for Instant Access -- for Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package 17th for Principles of Marketing 17th Edition Download Principles of Marketing Plus MyMarketingLab with Download at Principles of Marketing Student Value Edition Plus with Pearson eText -- Access Card Package contemporary marketing the 17th Edition is packed with Principles of Marketing Plus MyMarketingLab Principles of Marketing Plus 2014 MyMarketingLab with with Pearson eText -- Access Card Package Pearson eText -- Access Card Package (17th Edition Principles of Marketing Plus MyMarketingLab Principles of Marketing Plus MyMarketingLab with Pearson Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package 17th Principles of Marketing Plus Principles of Marketing 17th Edition
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